UNCLASSIFIABLE STUDIO BRIDGING THE IMAGINED AND THE TANGIBLE —
A CREATIVE POWERHOUSE TRANSFORMING DIGITAL VISIONS INTO CULTURAL MOMENTS.

REISINGER STUDIO
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65. Audi Q6 e-tron
Renowned digital artist Andrés Reisinger partnered with Audi for the global debut of the Audi Q6 e-tron, a cutting-edge electric SUV. Known for his dreamlike digital aesthetics, Reisinger created a series of immersive, city-scale visual installations inspired by his iconic "TakeOver" series. These artworks—characterized by fluid textiles, pastel hues, and abstract urban draping—were unveiled in six major cities worldwide, forming a countdown to the Q6 e-tron’s official launch in March 2024.

This collaboration highlighted Audi’s vision of blending technological advancement with emotional storytelling. By merging the bold innovation of the Audi Q6 e-tron with Reisinger’s imaginative visual language, the project exemplifies a new era where automotive design and digital art converge to create meaningful, multi-sensory brand experiences.

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PROJECT: Audi Q6 e-tron
Client: Audi
Year: 2024
Information: Renowned digital artist Andrés Reisinger partnered with Audi for the global debut of the Audi Q6 e-tron, a cutting-edge electric SUV. Known for his dreamlike digital aesthetics, Reisinger created a series of immersive, city-scale visual installations inspired by his iconic "TakeOver" series. These artworks—characterized by fluid textiles, pastel hues, and abstract urban draping—were unveiled in six major cities worldwide, forming a countdown to the Q6 e-tron’s official launch in March 2024.

This collaboration highlighted Audi’s vision of blending technological advancement with emotional storytelling. By merging the bold innovation of the Audi Q6 e-tron with Reisinger’s imaginative visual language, the project exemplifies a new era where automotive design and digital art converge to create meaningful, multi-sensory brand experiences.