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UNCLASSIFIABLE STUDIO BRIDGING THE IMAGINED AND THE TANGIBLE —
FOUNDED AND DIRECTED BY ARTIST ANDRÉS REISINGER.
Hortensia x Moooi
In Collaboration with Brand Moooi.
The Hortensia Armchair started out as a 3D rendering that soon went viral on social media. Even though the chair didn’t exist yet, its success prompted multiple orders. In response, Andrés Reisinger & Júlia Esqué searched for a way to make the chair into a real-life product. They successfully created a limited edition but wished the Hortensia Armchair could be widely available. This proved to be almost impossible, with the chair being called “the chair that can’t be made”. Together with Moooi, Reisinger & Esqué proved everyone wrong. The Hortensia Armchair for Moooi enters the next phase in its remarkable journey, and a dream come true for Reisinger & Esqué, getting the Hortensia Armchair in interiors all around the world.
Directed by Reisinger Studio
Production Direction by Nat Zaitseva
3D Artists: Andres Reisinger, Carlos Neda
Sound Design by KLOAQ