UNCLASSIFIABLE STUDIO BRIDGING THE IMAGINED AND THE TANGIBLE —
A CREATIVE POWERHOUSE TRANSFORMING DIGITAL VISIONS INTO CULTURAL MOMENTS.

REISINGER STUDIO
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64. Take Over, New York
For three fleeting days (July 12–14, 2024), Andrés Reisinger brought his iconic “Take Over” digital vision to life in New York City. In partnership with Hourglass Cosmetics, he cloaked the NoLIta pop‑up at 14 Prince Street in undulating, bubblegum‑pink fabric—his signature hue made real and tactile.

This dramatic intervention served as the launch for Hourglass’s Unreal Liquid Blush collection, with Reisinger’s installation transforming the urban streetscape into a surreal, dreamlike presentation of art and beauty.

More than a public art moment, “Take Over, New York” marked a rare and tangible union of Reisinger’s phygital artistry—a poetic fusion of the unreal and the real, momentarily reimagining a NYC storefront as part of a living canvas

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Take Over, New York

PROJECT: Take Over, New York
Client: Hourglass Cosmetics
Year: 2024
Information: For three fleeting days (July 12–14, 2024), Andrés Reisinger brought his iconic “Take Over” digital vision to life in New York City. In partnership with Hourglass Cosmetics, he cloaked the NoLIta pop‑up at 14 Prince Street in undulating, bubblegum‑pink fabric—his signature hue made real and tactile.

This dramatic intervention served as the launch for Hourglass’s Unreal Liquid Blush collection, with Reisinger’s installation transforming the urban streetscape into a surreal, dreamlike presentation of art and beauty.

More than a public art moment, “Take Over, New York” marked a rare and tangible union of Reisinger’s phygital artistry—a poetic fusion of the unreal and the real, momentarily reimagining a NYC storefront as part of a living canvas